Fixed-scope project
Channel Mix Mapping
A focused mapping exercise that shows how budget splits across search, social, display, video, and offline lines for a single planning cycle.
What is included
- Single planning-window spend consolidation
- Visual mix board with share-of-spend callouts
- Short written observations on concentration risk
What is outside scope
- Multi-market rollups beyond the agreed scope
- Forecast modeling for future quarters
How the engagement runs
- Scope confirmation and data request
- Consolidation and visual mapping
- Delivery and optional 45-minute walkthrough
Preparation
Provide one complete planning window of spend by channel with currency noted.
Who delivers it
Future Prismcore