Weekly Spend Briefings
Recurring visual briefings that turn raw channel exports into a short pack your trading desk can open before Monday standups.
Future Prismcore
Ad spend visualization for media buying teams who need Monday-ready boards—not another pile of raw channel exports.
Flagship engagement
Ad Spend Visibility Review
For in-house and agency buying teams managing multi-channel campaigns: we normalize your exports, build annotated spend boards, and walk your leads through where budget concentrated over the last planning window.
Related work
What buying desks commission
Each engagement produces visuals and briefings your traders can open in a meeting—not a product login.
Channel Mix Mapping
A focused mapping exercise that shows how budget splits across search, social, display, video, and offline lines for a single planning cycle.
Buyer Team Workshop
A half-day working session that teaches media buyers how to read spend visuals, question pacing gaps, and brief stakeholders with confidence.
From the desk
How teams describe the work
“They rebuilt our weekly board so the trading desk could see under-paced search lines by Tuesday instead of waiting for month-end finance. The first pass took longer than we hoped because our naming was inconsistent, but the second month landed clean.”
Nattapong S., Media Buying Lead, Bangkok agency — Weekly Spend Briefings
“The visibility review gave us a single map of Facebook, Google, and YouTube spend for a Q3 launch. Stakeholders stopped arguing about screenshots from three different dashboards.”
Siriporn K., Brand marketing manager, retail — Ad Spend Visibility Review
Method
From export dump to trading board
We start with the files your accounts already produce, clean the campaign names enough to trust the totals, then build boards that show pacing and share of spend in a format your stakeholders recognize.
