Reading pacing gaps before Monday trading
How buying teams in Thailand spot under-paced lines early using a simple weekly visual habit.
Field notes
Notes from spend boards and trading desks
Short pieces on pacing habits, export hygiene, and what belongs on a channel mix board for Thai-market buying teams.
Campaign names that survive messy exports
Practical naming patterns so search, social, and display lines still make sense when finance drops a flat file.
Share of spend without the noise
Which cuts matter in a channel mix board and which ones only clutter a briefing for stakeholders.
When offline lines belong on the board
Deciding whether radio, OOH, or print sits next to digital spend in the same visual for Thai market plans.